DotDev

Tony Bianco

The Challenge

Tony Bianco came to DotDev with clear project goals to accelerate the growth of their online business and expand internationally. This included replatforming to Shopify Plus, a deep integration with Apparel21 ERP software and a new custom theme on the Shopify Plus platform. A second part of this project also included a rebuild of their loyalty program. For this iconic Australian brand, keeping their customer base engaged through omni-channel features was crucial.

Capabilities

Consulting
Shopify Plus
Theme Development
Custom App Development
Apparel21 Integration

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The Solution

Working closely with the in-house design team at Tony Bianco, we assisted with the design of a new user-centered interface, replatformed from Magento to Shopify Plus and developed a new custom theme.

To ensure we delivered a rich omni-channel experience, we built out custom features such as click and collect, dispatch from store, online/offline giftcards, online returns and store finder, all through a deep integration between Apparel21 and Shopify Plus.

We also built out Tony Bianco's tiered loyalty program with Apparel21, which added to their overarching objective of providing a real boutique, concierge service to their most loyal customers.

Next

Volcom Australia

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