Tony Bianco came to DotDev with clear project goals to accelerate the growth of their online business and expand internationally. This included replatforming to Shopify Plus, a deep integration with Apparel21 ERP software and a new custom theme on the Shopify Plus platform. A second part of this project also included a rebuild of their loyalty program. For this iconic Australian brand, keeping their customer base engaged through omni-channel features was crucial.

Working closely with the in-house design team at Tony Bianco, we assisted with the design of a new user-centered interface, replatformed from Magento to Shopify Plus and developed a new custom theme.

To ensure we delivered a rich omni-channel experience, we built out custom features such as click and collect, dispatch from store, online/offline giftcards, online returns and store finder, all through a deep integration between Apparel21 and Shopify Plus.

We also built out Tony Bianco's tiered loyalty program with Apparel21, which added to their overarching objective of providing a real boutique, concierge service to their most loyal customers.