FWRD The Label

The Challenge

FWRD The Label is an Australian wholesale fashion label offering contemporary womenswear. They approached us to deliver a fast and simple website that would improve user experience and better reflect their brand. Most importantly, they wanted to be able to manage their website content easily.


User Experience Design
Shopify Theme Development
Technical Direction

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The Solution

Our team developed a new website with a collaborative approach to truly reflect the brand and aesthetic of FWRD The Label. A simple theme and layout on the Shopify platform made it easy for users to browse the products and navigate the website.

Through their flexible Shopify website, FWRD The Label had more autonomy and overview over their analytics for sales and marketing. This helped to inform their business strategy from top to bottom.



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